Mumbai-based Oberoi Realty Enters NCR Market with Strategic Land Acquisition in Gurugram

Mumbai-based real estate giant, Oberoi Realty has made a significant investment in the National Capital Region by acquiring a prime 14.81-acre land parcel in Gurugram, Haryana. The buyout worth Rs 597 crore is one of the largest for the company outside its core Mumbai market. CRE Matrix accessed documents confirming this strategic move.

The recently purchased property is located in Gurugram’s Sector 58, a prime area next to the Southern Peripheral Road (SPR). Oberoi Realty’s planned luxury group housing project is well-suited for this neighborhood, recognized for its high-end residential developments. With an estimated 2.6 million square feet of development potential, the area is ideal for a large-scale residential complex.

According to the documents, Oberoi Realty paid a stamp duty of Rs 33.77 crore. Although the land acquisition took place in November 2023, the official sale deed was executed on May 7, 2024. The land was purchased from a consortium that included Delhi NCR-based developer Ireo Residences.

The landmark agreement highlights Oberoi Realty’s determination to widen its reach and shows how Gurugram is increasingly becoming a thriving destination for real estate. Luxury residential developments are ideal for this area due to its proximity to major business centers and well-developed infrastructure. This entry into the NCR market will enable Oberoi Realty to take advantage of these opportunities and provide upscale residential solutions to clients.

Recent Land Transactions in Gurugram

Gurugram’s advantageous location and excellent infrastructure have drawn large investments from prominent real estate developers. Over the past few years, the city has seen a substantial increase in land transactions. In a recent transaction in May 2024, Dvok Buildcon, a Gurugram-based real estate developer purchased an 18-acre plot of land in Gurugram, valued at Rs 310 Cr. 

In another significant deal, Chintels India transferred ownership of two land parcels in Dwarka Expressway valued at Rs 121.82 crore and covering a total area of 7.85 acres to Sobha Ltd in Gurugram.  
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Commercial Realty Owned by Single Entity in Demand

Commercial Realty Owned by Single Entity in Demand

Experts believe that single-owned and managed buildings in India’s commercial real estate market offer higher returns, more operational efficiency, and greater appeal. Therefore, investors are choosing them over strata-owned assets.

One important metric that unequivocally demonstrates that single-owned commercial properties are outperforming their strata counterparts with many owners and operators is the rental returns for commercial assets across significant real estate markets.

According to data from CRE Matrix, commercial realty owned by a single entity is in high demand, particularly in key regions such as Mumbai, Bengaluru, Pune, Gurugram, and Chennai. For instance, in Pune’s South West region, single-owned properties exhibited an 18% higher rental yield compared to strata properties. Similarly, in Chennai’s Southern Suburbs II, the rental yield difference reached 32%.

Vinod Rohira, MD & CEO of commercial real estate at K Raheja Corp, emphasized that Grade A commercial assets benefit from proactive management, attracting top tenants. He noted that single-owned assets, unlike strata buildings, ensure reliability in services and utilities, crucial for business operations and talent retention. Tenants, he claims, are prepared to pay more for superior office assets—a feat only accomplished by asset managers who are sole proprietors. 

Operational efficiency is a crucial benefit of single-owned properties. Centralized management, made possible by single ownership, promotes quicker decision-making and more efficient property upkeep.

“Single-owned buildings are relatively younger in age as institutional investment in real estate started around 20 years ago. At a pan-India level, single-owned buildings are 20% younger than strata-owned buildings, and this difference gets even bigger when we see those micro-markets where the delta in rentals is even higher,” said Abhishek Kiran Gupta, CEO and cofounder,  CRE Matrix.

He claims that because a developer builds and maintains a single-owned building to ensure its longevity and secure a continuous stream of income, the building’s overall quality is better recognized than that of a strata-owned structure. On the other hand, because of the numerous owners, strata properties frequently experience management difficulties causing delays in maintenance and decision-making.

Why Is Oberoi Realty’s Three Sixty West Project in Mumbai Experiencing a Surge in Demand for Luxury Apartments?

Oberoi 360 west

Oberoi Realty’s luxury project Three Sixty West located in Mumbai’s plush Worli area has witnessed 19 transactions since April 2024 worth over ₹1,300 crore according to documents accessed by CRE Matrix. The project has garnered interest from well-known personalities including Shahid Kapoor and Abhishek Bachchan, D’Mart’s Radhakrishna Damani, Everest Masala Group’s promoter, and Vratika Gupta, founder of a well-known decor brand. 

The luxury residential units included in these transactions range from 5,600 square feet to nearly 17,000 square feet. 16 of the 19 transactions that have occurred since April 2023 have been in the primary (direct) market and have involved the developer Oberoi Realty, its partners, and the buyers. According to documents accessed, Oberoi Realty sold seven of the 16 apartments involved in these deals and its partner sold the remaining apartments.

Three Sixty West’s exceptional seaside location, which offers breathtaking views and luxurious living areas, is one of its key attractions. To suit the interests of affluent customers, the project consists of two towers with 4 BHK and 5 BHK flats in addition to duplex apartments and penthouses. The project obtained its certificate of occupation in 2022. 

The 360 meter tall sea-view project takes its name, most likely, from the fact that every apartment faces west. The Three Sixty West project, according to the MahaRERA portal, is registered under the name Oasis Realty as the promoter. It has four promoters: Vikas Oberoi-sponsored companies Oberoi Constructions Ltd and Astir Realty LLP; SkyLark Buildcon Pvt Ltd; and Shree Vrunda Enterprises, which is a part of Sudhakar Shetty’s Sahana Group.

With developers charging approximately ₹1 lakh per square foot for sea-view units in the Worli neighborhood, Three Sixty West is competitive in the luxury condo market. Local brokers claim that these apartments’ primary market values range from ₹1.25 lakh to ₹1.50 lakh per square foot. The project’s upscale facilities and prime location, in addition to its affordability, have created a strong demand.

The property has also become more appealing as a result of Radhakishan Damani and his associates’ bulk acquisition of 28 flats in February 2023 for ₹1,238 crore. Some of these apartments have already started to sell for about ₹1 lakh per square foot on the resale market. More of these entering the market could result in competitive pricing and more room for buyer negotiation.

Despite the constantly high sales at Oberoi Three Sixty West, real estate experts think the availability and cost of resale apartments will determine the direction of the market going forward. The reinstatement of 28 units from the bulk deal may affect the dynamics of the primary and secondary markets, giving buyers additional choices and pricing points.

The project’s ability to draw in buyers will be largely dependent on how the market develops over the next several months.

Recent Transactions
Oberoi Realty’s Three Sixty West is highly sought after for its prime location and luxury features. In a recent transaction, fashion designer and the creator of the upscale home décor brand Maison Sia, Vratika Gupta, purchased a luxury apartment in Three Sixty West for Rs 116.42 crore. Also, Bollywood actor Shahid Kapoor and wife Mira Kapoor purchased a luxury sea-view apartment in the Three Sixty West for around 60 crore.

Lenskart’s Peyush Bansal and Dhanuka Family Members Acquire Luxury Apartments in Gurugram’s DLF The Camellias


Prominent industry players including Peyush Bansal, the founder of Lenskart, and the Dhanuka family from Dhanuka Agritech, have made notable acquisitions in DLF’s luxurious residential project The Camellias in Gurugram. According to the documents accessed by CRE Matrix, these sumptuous properties were booked between 2015 and 2022, with conveyance deeds executed in April 2024. The cumulative value of these properties amounts to Rs 106.4 crore. 

The founder of Lenskart, Peyush Bansal purchased a 7,461-sq. ft apartment in August 2022 for Rs 27.02 crore. This apartment comes with four parking slots. On April 29, 2024, the conveyance deed for this deal was completed, and Bansal paid a stamp duty of Rs 1.89 crore.

On June 24, 2019, Ram Gopal Agarwal, the group chairman of Dhanuka Agritech Limited, and his wife Urmila Dhanuka signed a contract with DLF to buy a 7,361-sq. ft apartment at The Camellias. The final payment was made in March 2021, after he paid Rs 22.55 crore for the property. On April 26, 2024, the property’s conveyance deed was signed and a stamp duty of Rs 1.35 crore was paid.

Between June and August 2015, Rahul Dhanuka, Joint Managing Director at Dhanuka Agritech, paid Rs 24.31 crore for a 7,361-square-foot apartment. On April 18, 2024, the conveyance deed was completed and Rs 1.70 crore in stamp duty was paid. There are four parking spaces on this property as well.

Harsh Dhanuka, Executive Director of Alliances & Supply Chain at Dhanuka Agritech, paid Rs 32.52 crore for a 9,419-square-foot apartment with five parking spaces. The conveyance deed for his property was executed on April 23, 2024, and he paid a stamp duty of Rs 2.27 crore.

These properties were purchased directly from the developer of The Camellias. During the time these deals were closed, The Camellias’ prices ranged from Rs 30,634 to Rs 37,000 per square foot. However, These apartments currently go for about ₹75,000 per square foot on the market. The lowest apartment at Camellias is available for ₹11 lahks per month for an unfurnished unit and ₹14 lahks for a furnished one.

Recent Transactions

The high-end transactions indicate Gurugram’s growing appeal among affluent buyers. The sharp increase in property values highlights the demand for luxury homes. In a recent transaction, MakeMyTrip’s Deep Kalra, Den Network’s Sameer Manchanda, and Assago’s Ashish Gurnani bought apartments at Gurgaon’s The Camellias for a cumulative total of Rs 127.58 crore. 

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