{"id":824,"date":"2024-06-03T12:04:26","date_gmt":"2024-06-03T06:34:26","guid":{"rendered":"https:\/\/www.crematrix.com\/blog\/?p=824"},"modified":"2026-04-17T14:10:23","modified_gmt":"2026-04-17T08:40:23","slug":"why-is-oberoi-realtys-three-sixty-west-project-in-mumbai-experiencing-a-surge-in-demand-for-luxury-apartments","status":"publish","type":"post","link":"https:\/\/www.crematrix.com\/blog\/why-is-oberoi-realtys-three-sixty-west-project-in-mumbai-experiencing-a-surge-in-demand-for-luxury-apartments\/","title":{"rendered":"Why Is Oberoi Realty’s Three Sixty West Project in Mumbai Experiencing a Surge in Demand for Luxury Apartments?"},"content":{"rendered":"\n

Oberoi Realty\u2019s luxury project Three Sixty West located in Mumbai\u2019s plush Worli area has witnessed 19 transactions since April 2024 worth over \u20b91,300 crore according to documents accessed by CRE Matrix<\/a>. The project has garnered interest from well-known personalities including Shahid Kapoor and Abhishek Bachchan, D’Mart’s Radhakrishna Damani, Everest Masala Group\u2019s promoter, and Vratika Gupta, founder of a well-known decor brand. <\/p>\n\n\n\n

The luxury residential units included in these transactions range from 5,600 square feet to nearly 17,000 square feet. 16 of the 19 transactions that have occurred since April 2023 have been in the primary (direct) market and have involved the developer Oberoi Realty, its partners, and the buyers. According to documents accessed, Oberoi Realty sold seven of the 16 apartments involved in these deals and its partner sold the remaining apartments.<\/p>\n\n\n\n

Three Sixty West’s exceptional seaside location, which offers breathtaking views and luxurious living areas, is one of its key attractions. To suit the interests of affluent customers, the project consists of two towers with 4 BHK and 5 BHK flats in addition to duplex apartments and penthouses. The project obtained its certificate of occupation in 2022. <\/p>\n\n\n\n

The 360 meter tall sea-view project takes its name, most likely, from the fact that every apartment faces west. The Three Sixty West project, according to the MahaRERA portal, is registered under the name Oasis Realty as the promoter. It has four promoters: Vikas Oberoi-sponsored companies Oberoi Constructions Ltd and Astir Realty LLP; SkyLark Buildcon Pvt Ltd; and Shree Vrunda Enterprises, which is a part of Sudhakar Shetty’s Sahana Group.<\/p>\n\n\n\n

With developers charging approximately \u20b91 lakh per square foot for sea-view units in the Worli neighborhood, Three Sixty West is competitive in the luxury condo market. Local brokers claim that these apartments’ primary market values range from \u20b91.25 lakh to \u20b91.50 lakh per square foot. The project’s upscale facilities and prime location, in addition to its affordability, have created a strong demand.<\/p>\n\n\n\n

The property has also become more appealing as a result of Radhakishan Damani and his associates’ bulk acquisition of 28 flats in February 2023 for \u20b91,238 crore. Some of these apartments have already started to sell for about \u20b91 lakh per square foot on the resale market. More of these entering the market could result in competitive pricing and more room for buyer negotiation.<\/p>\n\n\n\n

Despite the constantly high sales at Oberoi Three Sixty West, real estate experts think the availability and cost of resale apartments will determine the direction of the market going forward. The reinstatement of 28 units from the bulk deal may affect the dynamics of the primary and secondary markets, giving buyers additional choices and pricing points.<\/p>\n\n\n\n

The project’s ability to draw in buyers will be largely dependent on how the market develops over the next several months.<\/p>\n\n\n\n

Recent Transactions<\/strong>
Oberoi Realty’s Three Sixty West is highly sought after for its prime location and luxury features. <\/p>\n\n\n\n

In a recent transaction, fashion designer and the creator of the upscale home d\u00e9cor brand Maison Sia, Vratika Gupta, purchased a luxury apartment in Three Sixty West for Rs 116.42 crore<\/a>. Also, Bollywood actor Shahid Kapoor and his wife Mira Kapoor purchased a luxury sea-view apartment in the Three Sixty West for around 60 crore<\/a>.<\/p>\n\n\n\n

Media Mentions<\/strong><\/h2>\n\n\n\n